Notes from twenty years of trade shows
What works, what doesn't, and what we’d like to tell you before your next show.
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September 23, 2025
Trade Show & Event Promotion
Georgea
How a Backlit Trade Show Display Increases Visibility and Engagement at Events
When you step into a trade show, your booth is one of many fighting for attention. But with so many displays vying for the spotlight, how can you make sure your brand stands out? The key is in…
September 23, 2025
August 20, 2025
Trade Show & Event Promotion
Georgea
Trade Show Marketing Strategies Your Competitors Use (and Why They Work)
Trade shows are still one of the most effective platforms for businesses to build brand recognition, generate high-quality leads, and connect with their audience face-to-face. But as competition…
August 20, 2025
August 20, 2025
Trade Show Success
Georgea
Top 7 Benefits of Outsourcing Conference Management Services for Stress Free Planning
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules, and aligning your team, the process can quickly spiral into a full‑time job.…
July 4, 2025
Trade Show Technology
Georgea
Portable and Modular Displays Logistics: How to Simplify Storage, Shipping, and Setup
Planning the visual side of your exhibit is usually the fun part. But once the event is on the calendar, the real question kicks in—how are you getting everything there, storing it, and setting it…
July 4, 2025
Business Success & Leadership
Georgea
The End of the Pretty Booth Era: Why Aesthetics Alone Don't Sell Anymore
A beautifully designed booth can make a powerful first impression. It draws attention, gets compliments, and even earns a few social media mentions. But when the show is over and the numbers don't…
July 4, 2025
July 4, 2025
Business Success & Leadership
Georgea
Mid-Sized Brands: Stop Playing by Rules That Were Never Written for You
Somewhere along the way, a strange belief took root: "If we're not a Fortune 500 brand, we don't really need a full booth strategy." But here's what no one says out loud: Big brands can afford to…
Featured Projects
Featured Projects
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Custom exhibit design, ops & logistics saved over $26,500/year and elevated audience engagement at major shows.
3X - Custom booth design and layout strategy led to a 3X increase in lead capture at Natural Products Expo West.
Logistics, staging, and communication were streamlined. EXHIB-IT turned chaos into order: cost control, smoother shows, and peace of mind.
Setup time cut in half. A 30×50 custom booth reduced labor by 192 hours and boosted vendor visibility across the ARA floor.
Immersive, culture-first design turned a 20×10 space into a showcase of New Mexico, with adobe textures, local art, and community pride.
Open-concept booth brought machinery to life. Live demos and training increased engagement and positioned EDCO as industry leader.
