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For upcoming trade shows, Travel Portland’s booth needed to accomplish three key goals
Make a Statement
Demonstrate the scale and wonder of the city of Portland through large-scale graphics, custom flooring, and massive replicas of local landmarks.
Meeting Spaces
Provide spaces for face-to-face interactions with stakeholders in the meeting and convention fields to drive sustainable visitation growth.
Engage, Educate, Entertain
Draw in attendees to introduce and showcase Portland's unique culture, values, and must-see places.
The Solution
Travel Portland needed one booth that could work across three different shows, each with a different theme, without a full redesign (and a new budget) every time. We worked with their marketing team early to map out what each show actually needed: enough scale to make people stop walking, real space for face-to-face conversations, and enough of Portland’s personality built in that people wanted to stick around. Building that flexibility in from the start is what let the same booth do all three jobs instead of needing a different one for each show.
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$26,539
Annual savings on
booth costs
200+
Visitors engaged with the booth during ASAE
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Design Elements:
Custom Flooring: Designed to replicate the Willamette River.
Display Bridge: Featured images of Portland's iconic bridges at a massive scale.
Visual Dominance: Mountains, waterfalls, and cityscapes visually dominated the booth, evoking the same awe these landmarks stir in person.
Neon Signs: Custom neon signs replicated city landmarks.
Greenery: Lush green plants adorned the open space, paying homage to the Pacific Northwest.
Featured Projects
Featured Projects
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Custom exhibit design, ops & logistics saved over $26,500/year and elevated audience engagement at major shows.
3X - Custom booth design and layout strategy led to a 3X increase in lead capture at Natural Products Expo West.
Logistics, staging, and communication were streamlined. EXHIB-IT turned chaos into order: cost control, smoother shows, and peace of mind.
Setup time cut in half. A 30×50 custom booth reduced labor by 192 hours and boosted vendor visibility across the ARA floor.
Immersive, culture-first design turned a 20×10 space into a showcase of New Mexico, with adobe textures, local art, and community pride.
Open-concept booth brought machinery to life. Live demos and training increased engagement and positioned EDCO as industry leader.
