"In the old days, setup was two days of dirty, back-breaking work. This year, we completed setup in less than a day. We weren’t sweaty or worn out, and the tear-down process took just five hours—with two fewer people than we had for setup! In my 20 years of show experience, this was by far the best."

Jason Bohannon, Director of Sales and Marketing

MTA

At the ARA Tradeshow, MTA needed a booth that simplified setup, strengthened vendor visibility, and improved the sales team's and attendees' experience.

Simplify Booth Setup

Cut setup and teardown times to free the sales team for attendee engagement.

Improve Vendor Representation

Prominently display vendor partnerships to reinforce MTA’s scale and credibility.

Optimize Equipment Displays

Create a layout that showcases products safely and accessibly, from lightweight to heavy equipment.

Energize the Sales Team

Streamline booth operations to ensure staff stay refreshed and focused on prospects.

The Solution

The booth was redesigned around three fixes: a large overhead lightbox displaying MTA’s value proposition visible from across the hall, tall vendor-logo towers that double as storage, and tiered pedestals sized for equipment of every size. Built-in storage and a simplified floor plan cut setup time from two full days down to a few hours. That time savings let the sales team spend the show meeting vendors instead of still assembling the booth.

192 man-hours saved

Setup and teardown reduced by more than a full day

Lower travel expenses

Earlier teardown cut hotel and meal costs