Selling a place, not a product, in the same footprint as everyone else on the floor.
20×10 (convertible to 10×10)
Exhibit Size
Event organizers and meeting planners at ASAE & Connect Marketplace
Audience Reach
Promote Albuquerque as a destination for conventions, meetings, and sports
Complete show management
Services
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At national tradeshows, Visit Albuquerque needed a booth that authentically represented the city and helped their team build stronger relationships with planners and organizers.
Showcase Albuquerque’s Culture
Bring the spirit of the city into the booth design with authentic textures and visuals.
Support Sales Teams
Give the Sales, Services, and Sports commissions teams a space that facilitates conversations with planners.
Deliver an Immersive Experience
Move beyond static graphics to create a booth environment that felt like Albuquerque.
The Solution
The booth replaced flat graphics with real texture: adobe-style walls with hanging chile ristras, indigenous pottery on display, printed vigas overhead, and flooring swapped from standard carpet to vinyl printed to resemble Saltillo tile. All of it was built on a tight timeline and a tight budget. The result reads less like a trade show booth and more like a piece of Albuquerque itself, giving planners and organizers a reason to stop and start a conversation instead of walking past it.
Authenticity delivered
Booth design celebrated Albuquerque’s culture with immersive details
Community pride
Recognized as a showcase of New Mexican identity
Design Elements:
Ceiling and custom flooring beyond standard carpet
Adobe walls with hanging chile ristras
Displays of indigenous pottery
Vinyl flooring emulating Saltillo tiles
Printed wooden vigas integrated into adobe walls
Featured Projects
Featured Projects
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Custom exhibit design, ops & logistics saved over $26,500/year and elevated audience engagement at major shows.
3X - Custom booth design and layout strategy led to a 3X increase in lead capture at Natural Products Expo West.
Logistics, staging, and communication were streamlined. EXHIB-IT turned chaos into order: cost control, smoother shows, and peace of mind.
Setup time cut in half. A 30×50 custom booth reduced labor by 192 hours and boosted vendor visibility across the ARA floor.
Immersive, culture-first design turned a 20×10 space into a showcase of New Mexico, with adobe textures, local art, and community pride.
Open-concept booth brought machinery to life. Live demos and training increased engagement and positioned EDCO as industry leader.
