What works, what doesn't, and what we’d like to tell you before your next show.

November 7, 2018
Island exhibits offer some of the most captivating spaces at any trade show. No backwall essentially means NO LIMITS on booth design creativity! If you're thinking of upgrading to an island exhibit…

October 31, 2018
A wise man once said that while you can't control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the…

October 24, 2018
Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer…

September 26, 2018
Like women's cosmetics, good booth lighting highlights your display's most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors' attention in such a…

September 19, 2018
A large projection mapping installation can turn an ordinary trade show, expo or business conference into an eye-popping theatrical performance complete with media coverage but it usually carries a…

September 12, 2018
"Just give me the cheapest one." People often assume that all retractable banner stands are essentially the same, so they make their decision based solely on price. But all retractable banner stands…

August 29, 2018
The traditional job interview is like a one-way mirror: It's a great way for the employer to assess an applicant, but it doesn't allow an applicant to get an accurate view of the employer's company…

August 22, 2018
Unlike fine wines, most corporate logos don't improve with age. In fact, with so many consumer and technology firms changing course and evolving at lightning speed, most logos are unlikely to…

August 15, 2018
With the average trade show attendee clocking only about seven minutes of dwell time per booth, B2B trade shows naturally create an environment that looks a lot like a high-stakes speed-dating…

August 8, 2018
Purchasing and designing a new trade show display can be a daunting process, especially when you remember that your company will likely have to live with that display for the next several years. No…

August 1, 2018
Fabric trade show displays are the go-to favorite for many exhibitors, and for good reason. But despite their popularity, fabric displays are just that—fabric—which means that, just like clothing…

July 25, 2018
Thinking of hiring a trade show manager? The most effective trade show managers have a very specialized set of skills. Whether you're considering hiring your own in-house talent or outsourcing to a…


When it's showtime, you want a partner who cares about the outcome as much as you do.


When it's showtime, you want a partner who cares about the outcome as much as you do.