What works, what doesn't, and what we’d like to tell you before your next show.

October 12, 2020
Virtual events whether used by themselves or in tandem with your on-site trade show can extend the reach of your message, create a greater return on investment. See how hybrid events provide added…

June 25, 2020
Orlando officially announced Tradeshow openings starting in mid-July for six shows and ten shows in August. Las Vegas announced the opening in August, with 75 planned shows scheduled for the…

March 4, 2020
Graphic designers and marketing managers think and communicate ideas differently. Designers tend to focus on graphic elements and spatial patterns, whereas marketers tend to focus on messaging and…

February 19, 2020
Hanging signs and overhead structures not only make your trade show exhibit look more professional, they get your brand noticed! Adding overhead structures is a great way to make sure your brand is…

February 5, 2020
Your trade show booth may seem like it's less important than what you are actually selling, but we're here to tell you, it's not. Your display is what is going to attract customers to your booth, so…

January 22, 2020
Running your own business and signing up for trade shows is exciting, but tax time can be confusing. If you are unsure about whether any of your trade show expenses are tax-deductible, you are not…

December 18, 2019
Custom modular displays are famous for their versatility, but the NEXT! line of SEG trade show exhibits takes the term modular to a whole new level. NEXT! modular SEG displays are like giant LEGO…

November 6, 2019
Preparing trade show reports shouldn't require a three-hour scavenger hunt, frantically looking up costs and numbers. The key to pain-free post-show reporting is pre-show planning. By devising a…

October 23, 2019
No matter how well-branded your display, if your target audience doesn't show up at a particular trade show, you've wasted valuable time, money and energy by exhibiting. The whole point of trade…

October 9, 2019
What's new in tradeshow exhibits? Reception counters with a hint of Vegas, baby! LED lighted counters are trending with exhibitors. And with so many different styles and features available, it's…

September 11, 2019
Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it's a small one-day…

August 28, 2019
For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. Where else can you meet face-to-face with dozens of prospective clients in…


When it's showtime, you want a partner who cares about the outcome as much as you do.


When it's showtime, you want a partner who cares about the outcome as much as you do.