Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
How To Create a User Persona
Georgea
October 4
When companies are faced with the challenge of launching new products and services or even just revitalizing what they're currently offering, one of the best steps they can take is to create user personas. By doing the research and going through the effort of molding these personas, you're able to fully know your target audience and test the waters…
Standing Out in Your Next Trade Show
Georgea
September 27
So much work goes into conceptualizing, creating, building, and transporting your booth to a trade show. So, it can almost feel unfair when you get to the trade show and realize so many other businesses have put just as much time and effort into their booths, too.With so many booths competing for attention from the same participants, how are you…
What Makes an Effective Trade Show Booth?
Georgea
September 20
The trade show is a great environment to meet with customers, build anticipation for your products, size-up your competition, and connect more directly with consumers of all shapes and sizes. But once you arrive in the trade show hall and see all the other exhibits of similar size, with similar layouts, and similar colors, suddenly your booth can…
Planning Your Exhibit Booth Electrical Needs
Georgea
September 13
Every event manager knows that planning the electrical components of your booth is one of the most challenging parts of attending exhibit shows. Not only is it a complex process, but any flaws or miscalculations can cause serious delays and extra costs, potentially ruining your exhibit show experience.There are two components to ordering…
How to Shift Your Exhibit to a Virtual Event
Georgea
September 7
2020 forced the entire globe to adjust to social distancing standards and stay-at-home regulations. The result? Rising popularity in virtual and hybrid events. Experts have been predicting that the trade show market is going to see an uptick in exhibit shows in the 3rd quarter of 2021but that doesn't mean virtual events are going to go away.They're…
How to Budget For Your Exhibit
Georgea
August 31
In today's climate, it's more important than ever to optimize your exhibit budget. Experts everywhere are reporting that the novel COVID-19 virus drastically decreased marketing event planners' budgets. This, as well as the shifting landscape of tradeshows post-2020, has made an efficient exhibit budget invaluable.How Big Should I Make My BudgetThe…


