Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
How To Give Your Visitor the VIP Treatment
Georgea
November 15
Since the term "very important person" was coined in the 1930's, businesses everywhere have realized the potential of these special guests and their ability to affect their bottom line. It's widely known that 80% of a business's revenue can come from just 20% of its overall customers. Treating that 20% of customers like the VIPs they are is a…
Is It Worth Sponsoring or Hosting Your Events?
Georgea
November 8
Event strategy is an incredibly important tool for every business's marketing team, and one of the most complex problems these teams must solve is deciding whether to host or sponsor an event. Both tactics have their own benefitsand their own downsides.However, research has found that 40% of brands are planning on hosting events in the coming…
How To Ensure Your Exhibit Materials Arrive Safely
Georgea
November 1
Your booth is the crux of your exhibit show. It's the physical manifestation of your company's goals, brand, products, and everything your company is trying to communicate to potential clients. If your company depends on the business you acquire through exhibit shows, any damage to your booth risks your bottom line on top of accruing fees for…
How to Optimize a Small Exhibit Booth
Georgea
October 25
Don't let a tiny booth at a trade show convince you that your display can't have a powerful presence. To take full advantage of a small booth, companies must think strategically about their small space and utilize every nook and cranny. All the while, they must ensure that their booth's appearance follows the current aesthetic trends of appearing…
Inbound and Outbound Marketing Whats the Difference?
Georgea
October 18
Are you designing or updating your marketing strategy? If so, you need a way to keep up with the constantly changing marketing landscape and one of the best ways to do that is by adjusting your strategy regularly.If most of your efforts are focused on traditional marketing mechanisms such as billboards, direct mail and other types of outbound…
How To Serve Your Clients with A Customer Journey Map
Georgea
October 11
In today's consumer-focused world, it's easy to forget that the buyer's journey is a nuanced path with far more complexities than we realize. Have you ever stopped to wonder what thought processes someone goes through from first hearing about a product or service to finally making the purchase or not? If you haven't, we're going to show you more…


