Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Supercharge Your Exhibit with Branded Charging Stations
Georgea
May 2
Regardless of what you may have read, cell phone charging stations are not lead-generating magic beans. However, if you already have the three trade show essentials nailed down that is, (1) great branding and booth design, (2) friendly, knowledgeable salespeople, and (3) a solid plan for collecting leads and following up then adding a branded…
Successful Lead Follow Up Tips and Tricks
Georgea
April 25
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don't want to be that person that's constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to…
Effective, Interactive and Engaging Trade Show Booth Activities
Georgea
April 18
As most trade show booth staffers well know, getting enough face time to qualify every prospect who steps into your booth can be a race against the clock. If not given immediate attention, booth visitors lose interest and are quickly lured away by the next exhibit. In today's blog, we'll explore booth activities that prospects simply won't want to…
5 Ways to Get More out of Your Trade Show Display
Georgea
April 11
Trade show displays are an investment. But like all good investments, you can stretch them to fit more than one need to maximize what you spend. We've gathered our favorite ways to repurpose trade shows displays so that they go further than the perimeter of you 1010 booth space. 1. Graphic SwapYou've invested a lot of time and money into making…
5 Ways XSnap Portable Fabric Displays Can Liven Up Your Trade Show Booth
Georgea
April 4
Looking to breathe some new life into that old trade show display? You don't have to start all over from scratch. There are plenty of ways to refresh and expand your existing display simply by building on what you already have. In fact, just by adding this one item, you can completely upgrade the look-and-feel of your display.XSnap Portable Fabric…
How to Create a Truly Unique Booth Space by Using What You Already Have
Georgea
March 28
Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don't have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn't break your bank simply comes down to investing time and some creative energy into your…


