Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Island Booth Design Ideas Youll Want to Steal
Georgea
November 7
Island exhibits offer some of the most captivating spaces at any trade show. No backwall essentially means NO LIMITS on booth design creativity! If you're thinking of upgrading to an island exhibit or you'd like to add more pizazz to your existing one check out these awesome island display designs from around the web.Island Exhibits Bring Both…
The Ultimate Trade Show Disaster Preparedness Guide
Georgea
October 31
A wise man once said that while you can't control what happens to you, you can control how you react in any given moment. Trade show managers understand the importance of keeping a cool head in the midst of a challenge. More important still, however, is to plan ahead and be fully prepared for worst-case scenarios. With this handy guide, you can do…
Beware the Hidden Costs of Tradeshow Exhibiting
Georgea
October 24
Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here's how to navigate the hidden costs so you can avoid sticker shock and…
Awesome 9-Point Logo Design Checklist for Startup Brands
Georgea
October 17
For startup business owners and graphic designers alike, there's nothing more satisfying than building a new brand from scratch. It's an exhilarating process where you never quite know what's around the next corner. Startups need to be prepared for anything and that includes creating a library of logos early on that will be flexible enough to suit…
6 Emerging Leadership Trends for 2019 and Beyond
Georgea
October 10
Juggling multigenerational teams and global offices while also tending to individual employees' needs for training, coaching and mentoring? The role of a business leader today is complex and challenging, but ultimately rewarding. Here, we review trending leadership tools and tactics from a variety of thought leaders in the field. 1. Adapt Your…
13 Key Questions to Ask Before Buying a Custom Modular Display
Georgea
October 3
While not as expensive as buying a new car, purchasing a modular trade show display still requires a significant investment especially for small businesses. So before you sign on the dotted line and place your order for a brand new modular display, make sure you kick the tires and ask the salesperson a LOT of questions. Here's a helpful list to get…


