Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Dont Be Fooled by Trade Show Scams and Scammers
Georgea
January 9
Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them…
4 Backlit Display Superheroes That Clobber Boring Trade Show Booth Design
Georgea
January 2
Do you sometimes feel like the Invisible Man while tending your trade show exhibit? Do you often wish you had some sort of superpower that could draw hundreds of qualified prospects into your booth? You can. Faster than the Flash, backlit and light box displays transform exhibits from meh to marvel-ous and start attracting booth visitors in…
Top Trade Show Furniture Trends for 2019
Georgea
December 19
Earthy and rustic. Warm and inviting. Quirky and unconventional. The latest trends in trade show furniture reveal the industry moving away from glitz and shine in favor of more textured, natural-looking, lounge-inspired booth designs. If you've been thinking of freshening up your exhibit with a trade show furniture makeover, read on for more…
Design a Better Trade Show Display Using Customer and Buyer Personas
Georgea
December 12
Savvy marketers understand the value of customer personas in developing high-conversion funnels, email marketing campaigns and social media content. But customer personas aren't just for digital marketing. They can also provide exhibitors with valuable insights into how trade show displays should be outfitted and configured to draw in more…
Why Every Trade Show Display Needs a Kiosk, Thanks to Millennials
Georgea
December 5
As of just two years ago, millennials were making up to 73% of the purchasing decisions in B2B companies. That number has surely grown by now. So when it comes to your trade show display, are you doing everything you can to market to the Generation Y target audience? Learn why the kiosk is an essential component for any millennial-optimized…
Webinar Hacks: 5 Ways to Boost Engagement and Sell More Stuff
Georgea
November 28
Has your webinar attendance leveled off? Are you struggling to keep attendees tuned in all the way to the end of the event? Try these simple hacks today to supercharge your webinar format, engage prospects, and ultimately open the door for more sales.Hack #1: Upgrade to VideoTimes have changed. While PowerPoint slides especially animated ones are…


