Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Trade Show Terminology: Learn the Lingo and Show Like a Pro
Georgea
February 27
Like most specialty industries, the world of trade show marketing has its own unique language. For exhibitors, knowing how to speak the lingo is critical. Learn these key terms to avoid costly misunderstandings between you and your exhibit design firm, show management representatives, shipping and freight vendors, on-site labor supervisors, and…
Make Your Booth Wheelchair-Friendly with These 6 Helpful Tips
Georgea
February 13
Every visitor to your exhibit is a potential customer. Wheelchair-friendly booth design helps to ensure that everyattendee can enjoy all aspects of a trade show display, including maneuvering around the booth, viewing and reaching sample products, and accessing tablet or iPad keyboards. Use these six helpful tips to improve wheelchair accessibility…
Table Top Display Booths: How to Impress with Less
Georgea
February 6
Whether it's a local job fair just across town or a big trade show on the other side of the country, every exhibitor with a table top display and an in-line booth longs to compete head-to-head with vendors in much larger exhibit spaces. Learn how to impress with less by incorporating the three Ds into your table top display booth. Table Top…
Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show
Georgea
January 30
Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you've recently lost a top performer to a competitor or departmental budget cuts, that's not always possible. The ideal solution? A backup sales team that can flex in during…
7 Ways to Keep Your Marketing Collateral Out of the Hotel Trash Bin
Georgea
January 23
There's nothing worse than seeing all your hard work go to waste literally. With all the marketing collateral that's handed out at trade shows, it's no surprise that most of it never makes the return trip back to your prospective customer's corporate office. Save money (and save face) by learning how to deliver marketing materials worth…
Exhibiting Abroad? Avoid These Critical Mistakes to Ensure a Successful Show
Georgea
January 16
Has your company made plans to exhibit at its very first overseas trade show? Congratulations! Are you scared or anxious? You should be. Dipping your toe into international trade show waters can be as nerve-racking as it is exciting. Learn how to sidestep these common first-timer mistakes and you'll be on your way to a great foreign exhibit…


