Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
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$18.99
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- Banner Stand
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- All-Aluminum Frame
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- Free Case
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- 183260098
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Trending Now: Hot Topics in Trade Show Marketing and Design
The science of trade show marketing is like a fast-moving subway train. Blink once and not only have you missed an opportunity, but it could be twice as hard to catch up to your competitors. Don't let trade show innovation pass you by! Dive into our list of "good reads," as recommended by EXHIB-IT! staff members, and take your event marketing to…
Exhibitors Guide to Trade Show Insurance Coverage
A fire starts because of a faulty cord. Someone falls over on an item that dropped from your booth. An actual flood! There are so many scenarios where you could find yourself in need of trade show insurance. And while it's unlikely you will need it, having the proper coverage in place when disaster strikes can bring you peace of mind during the…
The Biowall Factor: Bring Your Trade Show Booth to Life
In 1970, an adorable chartreuse-colored Muppet named Kermit the Frog told us all that it simply wasn't easy "bein' green." If Kermit were to visit a trade show today, we think he'd be happily surprised. As exhibitors experiment with adding biowalls to their displays, they're seeing attendees across the country respond with a collective and…
5 Ways to Dispose of an Unwanted Exhibit
The corset. Platform shoes. Hammer pants. Instinctually, we all can just feel it when it's time for something to GO AWAY. So when it comes time to get a shiny new trade show exhibit whether it's for a campaign, branding or just because what exactly do you do with an old one? As it turns out, there are lots of options for trade show booth…
Trade Show Videos: Surefire Ways to Command the Spotlight
Done correctly, video will engage passersby like nothing else in the exhibitor's tool box. Once you've grabbed their attention, you can use video to educate, inform and even entertain potential business prospects. Here are some tips for creating trade show videos that captivate your audience while sharing your key message before, during and after…
4 Easy Hacks to Avoid WiFi Fees at Trade Shows, Expos and Conventions
For trade show exhibitors, having access to WiFi when you need to conduct business is more of a rule rather than an exception. However, obtaining that access at a trade show can sometimes come with a hefty price tag. Although you may feel as though you have no choice but to pay, with a little research and know-how, you can find a free or low-cost…