It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
5 Essential Trade Show Booth Design Elements and How to Use Them
Georgea
February 5
Your trade show booth may seem like it's less important than what you are actually selling, but we're here to tell you, it's not. Your display is what is going to attract customers to your booth, so its design is every bit as important as your product or service. Here are the top five essential trade booth design elements and how to use them.1.…
Ask the Experts: Are Trade Show Expenses Tax Deductible?
Georgea
January 22
Running your own business and signing up for trade shows is exciting, but tax time can be confusing. If you are unsure about whether any of your trade show expenses are tax-deductible, you are not alone. Good news there are many tax-deductible trade show expenses! Let's go over some of the most common tax-deductible trade show expenses.Meal…
LEGO Fan? Modular SEG Pop Ups Make Display Setup Fun Again
Georgea
December 18
Custom modular displays are famous for their versatility, but the NEXT! line of SEG trade show exhibits takes the term modular to a whole new level. NEXT! modular SEG displays are like giant LEGO sets for exhibitors. Stack 'em, slide 'em together, create 90-degree angles on the fly. Basically, if the Big Kid in you can dream it, you can build it.…
How to Craft the Ultimate Post-Show Report
Georgea
November 6
Preparing trade show reports shouldn't require a three-hour scavenger hunt, frantically looking up costs and numbers. The key to pain-free post-show reporting is pre-show planning. By devising a report template up-front and deciding ahead of time which data points you'll use to measure success, your post-show reports will practically write…
Are You Exhibiting at the Right Trade Shows? Heres How to Find Out.
Georgea
October 23
No matter how well-branded your display, if your target audience doesn't show up at a particular trade show, you've wasted valuable time, money and energy by exhibiting. The whole point of trade show marketing is to connect exhibitors with their ideal customers. Use this six-point plan to select trade shows that attract the right attendees for your…
Trade Show Success Secrets: What Every Exhibitor Should Know
Georgea
September 25
How exhibitors measure trade show success varies from business to business and often differs from one show to the next. But however you define trade show marketing success at your particular company, one thing is clear: Advance planning and goal setting are critical. Successful exhibitors don't just show up and set up. They follow a…


