It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
Exhibitor Transportation Costs on the Rise
Georgea
August 17
The cost of exhibit transportation has gone up in the past several years. Unfortunately, companies who rely on trade shows for their revenue are left with exorbitant fees and no clues about how to avoid them or how they racked them up.There's no one factor behind the rising rates of the trade show freight market- it's the result of a multitude of…
Exhibit Economic Outlook 2021
Georgea
August 10
2020 was a year of drastic, unpredictable, and devastating changeand the exhibit business community wasn't unaffected. In fact, experts have estimated that compared to 2020when marketers believed that they'd be attending 54 events that yearmarketers are now anticipating attending only 21 eventsthat's less than half the number we were at a little…
Writing Surveys- Everything You Need to Know
Georgea
August 2
One of the simplest ways to optimize your marketing tactics and capture valuable data about clients and prospective clients is through trade show surveys. These simple interactions can provide companies with invaluable feedback about their services and products and even their exhibits and event marketing strategies. By employing a targeted trade…
The Road to Live Event Recovery
Georgea
July 27
Undoubtedly, one of the most affected corporate fields in 2020 was live trade show events. And, unfortunately, the industry continues to experience the negative consequences of the COVID-19 pandemic shutdowns, with billions of dollars' worth of revenue lost in canceled and postponed eventsand these ramifications will likely continue for years to…
Did you Prepare for Googles Core Web Vitals update from May 2021?
Georgea
July 20
As websites and web users have turned toward more user-friendly experiences, Google will now be considering page experience when determining search engine rankings.About a year ago, Google announced that it would implement Core Web Vitals in the spring of 2021. The metrics were executed in May or mid-June of this year. This new measurement has left…
Travel and Staffing Tips to Decrease Spending for Trade Shows Post-COVID-19
Georgea
July 13
Undoubtedly, 2020 will go down in marketing history books as the worst year on record for in-person trade shows. Given that trade shows are a core aspect of thousands of businesses, it's sure to return in the coming post-COVID yearsbut it's going to look a little different.The biggest difference, experts are reporting, is a decrease in budgetary…


