It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
It’s easy to get excited about colors, graphics, and renderings. But too often, teams start with the design and…
Organizing a successful conference is no small feat. Between booking venues, managing vendors, coordinating schedules,…
There’s a lot riding on every trade show. You’ve invested time, budget, and a ton of effort into showing up — but…
Trade shows are competitive spaces where every brand fights for attention. Some booths attract visitors effortlessly,…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
Simple Steps to Measure Your Tradeshow Marketing
Georgea
April 25
Follow These Steps to Analyze the Success of Your Marketing Strategies!When you're an exhibitor, it can be difficult to measure your marketing success and determine if the effort was worth it. Many exhibitors don't have processes in place for analyzing tradeshow marketing, or it isn't something that occurs to them in the first place.Tradeshow…
8 Simple Steps for a Successful Trade Show Program
Georgea
March 21
It can be difficult to determine exactly how successful a trade show is by any single metric.Every business has different objectives, but this list will give you eight steps for having the most successful exhibit possible.#1 Put the Right People in ChargeNot every trade show is successful. Most often, this is because the business either doesn't…
Why Measuring Leads is Critical for Shows
Georgea
March 14
Trade shows serve a myriad of purposes. From advertising new products to getting your company name out in the open through word of mouth, there are several different reasons one would choose to exhibit a booth at an event.Wherever your reasoning is behind becoming an exhibitor at a trade show, it's a safe bet that you want to produce many leads as…
7 Ways You Can Save on Exhibit Storage
Georgea
March 7
Everything needs to be accounted for financially when you are preparing for a trade show or exhibit, including the strategies for storing your show materials.Keeping track of booths, merchandise, and construction materials can be a hassle and cost your business unnecessary money. The following are seven tips and tricks to saving cash while…
Post Covid Trade Shows: Now What?
Georgea
January 17
The COVID-19 pandemic did a number on the way businesses and marketing were done in the corporate world. In-person events were traded in for virtual meetings. Giveaways and demonstrations that required social interaction and touching of objects were eliminated from the calendar altogether.This meant that trade shows and exhibitions were put on a…
Costs at a Trade Show You Might Not Expect
Georgea
January 3
Trade shows are an exciting place. They raise the visibility of your business and help you make connections with new customers, not to mention show off some sleek displays and merchandise. However, while the environment of a trade show can be quite exciting, even fun, it's vital to remember that everything about getting your business into that…


