Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
Outdoor events are unpredictable — the weather, the setup conditions, the crowd. That’s exactly why your display…
Transforming Your Booth into an Experiential DestinationSo, you’ve decided to scale your trade show booth. But a…
The other day, I met a musician at an SBA event. She shared that many years ago she exhibited at her 1st trade show and…
Trade show floor space is the real estate market of the exhibitor space. Like the actual real estate and housing market,…
Source: Pixabay Trade shows aren't just for enthusiasts and line-level users, they're for decision-makers. Often a…
Post-Event Surveys: Why Theyre Important
Georgea
May 30
Feedback is the lifeblood of market research. Customer surveys are key to defining your ideal client's needs, wants and pain points. An online survey is an effective, time efficient way to get this information. But what do you ask, when do you ask it and how do you use the answers? Read on for helpful insights to your survey woes and maybe even…
How to Show off Multiple Product Lines without Making Your Booth Space Over-Crowded
Georgea
May 23
When your business sells multiple line items, the idea of fitting all of your products in an 8' x 8' booth space can be daunting. How do you fit everything that accurately defines your brand, products and general mission into your booth? How much is too much? Sometimes it's a fine line between subtle and overwhelming. Since trade shows are our…
Tips and Tricks to Spring Clean your Trade Show Marketing Strategy
Georgea
May 16
Your marketing strategy should be a living document. If you haven't updated your marketing strategy in the past two years, it's time to pull it out, dust it off and update it. Your marketing strategy should be a living document, flexing and stretching every 12 months with the ever-so-quickly-changing digital landscape. Reviewing your strategy often…
11th Annual B2B Expo a Huge Success!
Georgea
May 9
The 11th Annual B2B Expo, New Mexico's largest Strategic Networking event & Business-to-Business Expo, was a huge success last week with a packed house of 920 in attendance. This year we used Addmi's new Technology App, making it easy to track attendance and attendee preferences. The event broke previous attendance records with 836 attendees and…
Successful Lead Follow Up Tips and Tricks
Georgea
April 25
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don't want to be that person that's constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to…
Increase Trade Show Attendance and Booth Traffic with Targeted Email Campaigns
Georgea
March 21
Email can be an effective and low-cost method for promoting trade show attendance and increasing booth traffic at your next event. But too often, marketers fall short by using a one-size-fits-all email strategy. Truth is, different audiences respond to different triggers, so the savvy email marketer should take time to develop targeted campaigns…


