Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade shows can be an incredible growth channel or a costly guessing game. Many teams invest thousands in booth design,…
When you step into a trade show, your booth is one of many fighting for attention. But with so many displays vying for…
People stop and admire a finished booth on the show floor.“Wow, that looks great,” they say.But what they don’t…
Trade shows are still one of the most effective platforms for businesses to build brand recognition, generate…
Pulling off a large-scale event isn’t just about booking a venue and sending invites. Behind every smooth-running…
Beware the Hidden Costs of Tradeshow Exhibiting
Georgea
October 24
Remember that time when you saved a BUNDLE on a new printer, only to discover that the cost of replacing just one ink cartridge was 3x what you paid for the printer itself? Ugh. Like that printer, the cost of tradeshow exhibiting is often not what it seems on the surface. Here's how to navigate the hidden costs so you can avoid sticker shock and…
The Art and Science of Trade Show Booth Lighting
Georgea
September 26
Like women's cosmetics, good booth lighting highlights your display's most interesting features and hides its flaws. When executed well, booth lighting subtly guides visitors' attention in such a way that the light sources themselves become nearly imperceptible. But all that glitters is not gold, and too much of the wrong type of lighting can ruin…
Small-scale Projection Mapping Tips for Event Organizers
Georgea
September 19
A large projection mapping installation can turn an ordinary trade show, expo or business conference into an eye-popping theatrical performance complete with media coverage but it usually carries a hefty price tag. The good news is that, when executed properly, small-scale projection mapping can be just as engaging as large installations, minus the…
Off-Floor Trade Show Marketing Tactics to Woo and Wow Prospects
Georgea
August 15
With the average trade show attendee clocking only about seven minutes of dwell time per booth, B2B trade shows naturally create an environment that looks a lot like a high-stakes speed-dating exercise. If you've got a powerful brand story to tell, time is not on your side. So why limit the conversation to a seven-minute, in-booth engagement?…
Best Mobile Event Apps to Boost Engagement, Networking and Lead Gen
Georgea
July 18
No more business cards. No more "blind date" networking with people whom you know nothing about. No more scrambling to try to prove ROI after exhibiting or sponsoring a show. Mobile event apps remove all the obstacles and inefficiencies of traditional trade show networking and make it possible for you to meet the right contacts in half the time. In…
Pros and Cons of Exhibiting vs. Attending Tradeshows
Georgea
June 20
You may ask yourself if it is worth it to attend a trade show? Well, it all depends. It can be if you have a clear understanding of the pros and shortcomings of participating along with a good idea of what you hope to accomplish while you are at the show. To make it easier to measure your ROI, it is important to have a clear goal in mind and ensure…


