Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Most teams enter trade shows fully prepared with beautiful graphics, fresh swag, and a flawless logistics plan. They…
Trade shows have changed, and the definition of a booth has changed with them.Today, visibility doesn’t stop at the…
If you’ve ever spent a trade show morning surrounded by crates, cables, and mounting brackets, you know the feeling:…
Trade shows are bustling environments where every brand competes for attention, but many businesses still struggle to…
Exhibitor Packing List: Travel Essentials for Booth Staffers on the Road
Georgea
September 11
Exhibiting at an out-of-town event can seriously boost your brand visibility, not to mention the insights gained from scoping out your competition on the show floor. But whether it's a small one-day trade show or a week-long business conference, it's easy to either over- or underestimate how much stuff to bring. This handy exhibitor packing list…
10 Money-Saving Tips for Trade Show Exhibitors
Georgea
August 28
For most businesses, exhibiting at trade shows is an essential tool for boosting brand exposure and capturing sales leads. Where else can you meet face-to-face with dozens of prospective clients in a single day? But despite their effectiveness, trade shows can be expensive. Follow these tips to reduce costs and trim the fat off your trade show…
Exhibitors Guide to Trade Show Insurance Coverage
Georgea
May 8
A fire starts because of a faulty cord. Someone falls over on an item that dropped from your booth. An actual flood! There are so many scenarios where you could find yourself in need of trade show insurance. And while it's unlikely you will need it, having the proper coverage in place when disaster strikes can bring you peace of mind during the…
5 Ways to Dispose of an Unwanted Exhibit
Georgea
April 10
The corset. Platform shoes. Hammer pants. Instinctually, we all can just feel it when it's time for something to GO AWAY. So when it comes time to get a shiny new trade show exhibit whether it's for a campaign, branding or just because what exactly do you do with an old one? As it turns out, there are lots of options for trade show booth…
Understaffed? Grow Your Own Sales Talent in Time for Your Next Trade Show
Georgea
January 30
Frontline sales managers are under pressure to ensure that every event on the trade show marketing calendar will be staffed by at least two members from the sales team. But if you've recently lost a top performer to a competitor or departmental budget cuts, that's not always possible. The ideal solution? A backup sales team that can flex in during…
Dont Be Fooled by Trade Show Scams and Scammers
Georgea
January 9
Even the most conscientious trade show managers have been duped by trade show scammers. Seemingly legitimate offers arrive in your inbox almost daily, touting attendee lists, hotel discounts, and fabulous-sounding shows that, sadly, are often too good to be true. But with a little due diligence, you can learn how to spot these scams and avoid them…


