Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Most teams enter trade shows fully prepared with beautiful graphics, fresh swag, and a flawless logistics plan. They…
Trade shows have changed, and the definition of a booth has changed with them.Today, visibility doesn’t stop at the…
If you’ve ever spent a trade show morning surrounded by crates, cables, and mounting brackets, you know the feeling:…
Trade shows are bustling environments where every brand competes for attention, but many businesses still struggle to…
Successful Lead Follow Up Tips and Tricks
Georgea
April 25
Lead follow-up is a way to take control of your sales and keep your company front of mind for the customer. But how do you do it? You don't want to be that person that's constantly begging for the attention of your lead like a puppy begging at your heel. In reality, you do want to be available (and quickly) to the right leads, but there are ways to…
How to Create a Truly Unique Booth Space by Using What You Already Have
Georgea
March 28
Anyone that has exhibited at a trade show knows that designing a memorable booth can be intimidating and expensive. But you don't have to throw money at your booth to have an impactful, traffic-stopping display. Creating a memorable trade show booth that doesn't break your bank simply comes down to investing time and some creative energy into your…
15 Trade Show Tips for First Time Exhibitors
Georgea
March 14
So you've decided to exhibit at a trade show. Congratulations! This is going to be one of the hardest, most rewarding things you can do for your business. There's a lot more that goes into a successful trade show experience other than showing up. But have no fear, we're here to help you through your first trade show experience. We've compiled a…
Business Travel, Leadership and Technology
Georgea
January 17
The marriage between leadership, including business leadership, and technology has become such an important subject that the topic has been incorporated in master's degree programs at a growing number of colleges and universities around the United States. Perdue University leads the way in this type of degree program that weds leadership with…


