Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
8 Simple Steps for a Successful Trade Show Program
Georgea
March 21
It can be difficult to determine exactly how successful a trade show is by any single metric.Every business has different objectives, but this list will give you eight steps for having the most successful exhibit possible.#1 Put the Right People in ChargeNot every trade show is successful. Most often, this is because the business either doesn't…
Why Measuring Leads is Critical for Shows
Georgea
March 14
Trade shows serve a myriad of purposes. From advertising new products to getting your company name out in the open through word of mouth, there are several different reasons one would choose to exhibit a booth at an event.Wherever your reasoning is behind becoming an exhibitor at a trade show, it's a safe bet that you want to produce many leads as…
7 Ways You Can Save on Exhibit Storage
Georgea
March 7
Everything needs to be accounted for financially when you are preparing for a trade show or exhibit, including the strategies for storing your show materials.Keeping track of booths, merchandise, and construction materials can be a hassle and cost your business unnecessary money. The following are seven tips and tricks to saving cash while…
How Procrastination Can Ruin It All
Georgea
February 28
The early bird gets the worm, or in the world of business, the prompt organizer gets their supplies for a discounted rate. That person doesn't have to worry about missing out on a last-needed chair or having one of the staffers not arrive before the show because the plane tickets were sold out.When putting together a trade show or other marketing…
What Are the Best Ways to Identify Business Leads?
Georgea
February 21
Going out and getting business leads is arguably the most important part of running a financially successful enterprise. Leads are essentially the potential customers that you attract throughout the lifespan of your business.You must first identify what your leads will be, followed by what your strategies will be for getting them into your business…
Tips for Predicting the Value of Visitors
Georgea
February 14
Trade shows are thought of as critical to a business's marketing and sales plans. Still, they are the first events on the chopping block if a company decides they need to compensate for losses in revenue or other budget restrictions. Trade shows are the scapegoats, but that's only because there are no traditional ways to determine if the products…


