Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors begin thinking about results once the booth is already on the floor. By then, the strategy window has…
Most exhibitors assume people stop because a booth looks "impressive" or expensive. In reality, the decision happens…
Trade show production is the backbone of any successful exhibition. While marketing draws people in, it is the…
When it comes to trade shows, a booth acts as more than a space to display your products; it is your primary opportunity…
When you walk a trade show floor, it’s easy to spot which booths pull people in and which ones fall flat. Sometimes…
For years, exhibitors have assumed that a bigger booth equals a better outcome. More square footage feels like progress.…
Money Saving Tips on Swag for Your Booth
Georgea
May 2
How to Save Big on Your Merch Stand!Trade shows are a terrific opportunity to get exposure for your brand. One of the best ways is with swag or merch at your stand. Swag is excellent for getting your name out there, and people like free things!By giving out something as small as a free pen or coaster with your logo and name, you just might bring in…
Simple Steps to Measure Your Tradeshow Marketing
Georgea
April 25
Follow These Steps to Analyze the Success of Your Marketing Strategies!When you're an exhibitor, it can be difficult to measure your marketing success and determine if the effort was worth it. Many exhibitors don't have processes in place for analyzing tradeshow marketing, or it isn't something that occurs to them in the first place.Tradeshow…
Qualifying Questions that Go Beyond Traditional Questions
Georgea
April 18
Non-Traditional Questions You Should Be Asking!When interviewing prospects, it can be difficult to determine exactly what types of questions you should be asking. You want to go beyond the obvious but how can you ask questions that make your company stand out?Sometimes, one question could make the difference between them doing business with you or…
9 Quick Tips for Creating Post-Show Reports
Georgea
April 11
Enhance Your Post-Show Reports with These Tips and Tricks!Is your post-show report as effective as it can be? Many people may believe that once the exhibit is over, the work is done but that's not the case!When you create an effective post-show report, you have the benefit of a visual representation of your return on investment (ROI). Follow these…
What to Do When Good Leads Go Bad
Georgea
April 4
How to Generate Loyal Leads That Will LastIt happens to the best of us the revolving door of leads. It may be easy enough to gain leads, but how can we maintain them?When good leads go bad, it's time to make a change. If someone isn't being responsive, there's usually a reason why so, what can we do to make them stay?We've outlined some basic tips…
Create Successful Signage to Get Noticed
Georgea
March 28
At their core, trade shows are visual and artistic endeavors that stretch the abilities of marketing teams to create realistic and effective advertising. With so many different companies displaying their ideas on the same floor, it is imperative to go outside the box to get noticed by potential leads.If your booth is bland or indistinguishable from…


