The presenter will provoke the audience to think about why they started their own business and why they are staying in it by discussing the three stages of business growth and challenging the audience to honeslty determine where they are:

I created a job or myself. This isn't what I planned...but hey, lots of other people have it worse,

I have created a small company. It will probably never run without me but I can still go out and play golf a couple of times a week and I like telling people I am a CEO.

I've created (or I will create) a growing, thriving business that gives me multiple options for an exit strategy when I choose to move on. I create valuable jobs in my community, make a great living and have a true passion for what I do.