Often successful marketing professionals find frustration and poor results when otherwise successful strategies are applied to the not-for-profit sector.  This seminar will provide skills and understanding necessary to create and foster successful relationships by addressing the key differences between the corporate and non-profit cultures including:

· The non-profit mindset and value system and how it influences the organizational  mission and priorities.
· Communication styles and norms
· Pace  and decision-making  timeframes

Rebecca Dukes and Kerry Kearney of Merrill Lynch work with foundations and other non-profits  entities .Prior to joining Merrill, Ms. Dukes spent over 30 years of leadership positions with higher education and health care non-profit organizations. Mr. Kearney brings over 25 years of successful advisory relationships with domestic and international governments and medical systems.