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Free Marketing Seminar
| Kermit is Dead: Effective Messaging in the Maturing Green Market |  |
| Tuesday August 2, 2011 9:00am - 10:30am | |
| Speaker: Carolyn Parrs - Mind Over Markets | |
At the beginning of the green revolution, it was often enough just to be green or bring out Kermit the Frog singing “It’s easy being green" to achieve a measure of success. But the green market has matured and grown well past the initial 19% of the population who support green and socially responsible efforts and initiatives no matter what. As this market broadens, green marketers across the globe have observed that for the mainstream or “Medium to Light” green consumers it’s "Me first, planet later.” And that shift of emphasis has deep implications for marketers who need to rebalance and recalibrate their messages to include the wider market. The fundamental question now is: How do you create effective marketing messages that motivate, educate and communicate a true promise-of-value and values to the 81% of the population that are interested more and more in earth-friendly products and services? In this presentation, Carolyn Parrs and Irv Weinberg, Principals at Mind Over Markets, a dedicated green marketing communications company in | |
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