Surviving and Thriving in the Economic Crunch

NEWS RELEASE
For Immediate Release  
                                       
DATE:  August 15, 2008
Contact: DJ Heckes, 505-828-0574; E-mail:  ceo@exhib-it.com

Surviving and Thriving in the Economic Crunch

How do you ensure financial success during economic down turns?  The same way you do in times of prosperity-- by having the right focus.  Business owner and CEO, DJ Heckes knows how to put this skill to work.

Her company, EXHIB-IT! Trade Show Marketing Experts in Albuquerque, New Mexico, was named the fourth fastest growing company in the 1 to 5 million dollar revenue category in New Mexico Business Weekly’s Annual Fast Tracker Awards Breakfast held June 20th.  Other awards collected this year include Enterprising Woman of the Year given by Enterprising Woman Magazine and a Top 25 Woman Owned Company in New Mexico given by the New Mexico Business Weekly.    Most recently, Heckes was nominated for the prestigious Ethics in Business Award given each April by the University of New Mexico Anderson School of Management. 

When asked how her company continues to achieve, not merely steady, but record breaking growth in the midst economic challenges, Heckes replied, “If you, as a business owner, choose to focus on the negative forces surrounding the business community rather than opportunity and service to customers, you’ll find that your revenue goals are harder to reach.  Not because you are battling with the economy, but because you are battling your own excuses.” 

To some this advice seems tough, but her no-nonsense expertise in marketing and business development has been widely sought after in 2007 and 2008.  Heckes has been commissioned to speak at Society for Marketing Professional Services (SMPS) Chapter Conference in Tempe, Arizona, the Annual Leadership Conference in Chicago, Illinois,  and speaks nationally for the American Marketing Association as a Professional Chapter Council Representative for chapters including Milwaukee, Wisconsin, Austin, Texas, Cleveland, and Ohio. 

Heckes believes that out of challenge greatness is born.  Whether she is serving local clients or traveling the country with her message, clearly it is that ideal that brings growth to her business while empowering other businesses to follow her lead.