Marketing

Choose the Tool With the Most Bang for Your Buck: Trade Shows!

Exhibits hold a special place in the marketing mix.  Douge Ducate, CEO of the Center for Exhibiting Industry Research, has referred to exhibits as “the last vestige of face-to-face marketing.”  At a well-chosen event, you can reach more people in a shorter amount of time than with all the other tools combined.
 

You’re not alone!  We can make you a Tradeshow Marketing Expert, too!

Tradeshow Program Partnerships
EXHIB-IT!’s marketing department partners with you to create a tradeshow program that produces results.  When you manage an exhibit program, you are required to juggle many tasks simultaneously.   The job is not as daunting as it first appears.  It all comes down to pinpointing your tradeshow objectives.  Investing in a show without clear, focused, measurable objectives is like piloting an airplane without a flight plan.  Once you have these in place, EXHIB-IT! designs a program that helps you meet your goals within your budget and manpower. 

EXHIB-IT!’s Education Station serves the ongoing needs of clients who want to learn more about marketing their products and services and become tradeshow experts themselves.   Taking advantage of EXHIB-IT!’s planning and training resources takes much of the guess work out of managing your tradeshow program.

Trade Show Marketing Concepts
EXHIB-IT! designs exhibit programs that are based around your company’s vision, your mission and your clearly defined trade show objectives.  It requires an understanding of face-to-face marketing in a time limited environment where everyone is competing for attention.  With the right message and factors such as pre-show promotion and booth enhancing activities brought to light, your booth creates lasting memorability in the mind of your target customer because you are presenting a message specially refined for your target audience. 

Event Production Partnerships
EXHIB-IT! partners with managers of trade shows , consumer shows, special events,  private shows, hospitality events, seminars, professional conferences, and clients with product launches to make the show fun and rewarding for  both exhibitors and attendees.  We provide assistance in the areas of:  exhibitor training, entertainment, sponsorships, pre-show promotion, staffing, thematic concepts, exhibit booth rentals, creative design, shipping for exhibitors and set up and take down of exhibits.  EXHIB-IT! help show producers offer more for exhibitors and attendees while simultaneously reducing their work load.