Owner and CEO, DJ Heckes, can now add "author" to her list of titles!



AMA Member and Small Business owner, DJ Heckes, owner of EXHIB-IT! Tradeshow Marketing Experts located in Albuquerque, New Mexico has recently finished her marketing book to be published in January 2010.  According to Heckes, she says “undoubtedly, one of the most often needs in today’s business world is determining how to merge traditional, digital and social media marketing!  Some business owners are even saying: ‘Innovate or Die!’ Marketing has changed and the way to reach your target audience is changing.”

Heckes goes on to say that the demand for constructive change and the speed of change in today’s world is unprecedented.  Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth.  But Innovating successfully is not easy, especially when marketing that innovation.  It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail.

This book, soon to be published, full BRAIN marketing—for the small business (Book Surge Publishing through Amazon), will discuss how, if done properly, marketing can be accomplished more easily and with a far greater rate of success.  It will explore & uncover some of the ways to tie in traditional, digital and social media marketing to lead a business to success and avoid unnecessary mistakes, obstacles and easily avoided failures.  With today’s hypercompetitive environment, it is even more prevalent than ever before to be a forward thinker and a visionary leader in marketing for one’s business.

Heckes’ book will help small businesses identify the right market and communicate the right image and message to the right audience.  It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today’s competitive intelligence world.

This book will present new ways in which to acquire valuable insights into one’s customer, ways in which to create game-changing ideas, and methods for reducing risk. 

This entertaining and thought-provoking book promises to be valuable to any small business owner, whether he/she is from a Consumer Goods Company, Business to Business, Service or Institution.  Be sure to be on the look out for this book to help your business grow.  When released, there will be a scheduled book signing appearance.