How to Select the Right Trade Shows

This step is one of the most critical steps you can do for your overall trade show strategy. Selecting the right trade show to attend can make a big difference to your success level, in addition to qualifying leads and sales versus spending money, time and energy with no return on your investment.
1. Ask Questions
The first questions you should be asking are "who do you want to reach at the show?" and "what do you want to have happen?"
2. Identify shows
There are two groups of shows you should be evaluating: the shows you are presently attending, and the shows you want to consider for future participation. Who is your target market and which shows do they attend?
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Effective Ways to Cut Show Costs

This step is second of the most critical steps you can do for your overall trade show strategy. Selecting the right trade show to attend can make a big difference to your success level, in addition to qualifying leads and sales versus spending money, time and energy with no return on your investment.
1. Proper planning
Proper planning is the most important cost-cutting tip. Planning ahead saves on expensive last minute charges. Establish a list of key dates and activities. Push due dates back a month so that you always meet your deadlines.   Be sure to ask about our Budget Checklist to help you save time and money on planning for your show. 
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How to Get The Most Out Of Trade Show Services

Knowing how to deal with show services is probably one of the least attractive aspects of exhibiting, yet it’s a real necessity.
1. Read the exhibitor service manual
The exhibitor service manual is the official guide to everything the exhibitor needs to know about the show: dates, times and all the relevant information, rules and regulations, service forms, registration, show promotions, contractor and shipping information. Remember to observe all deadlines as this is where you can save on costs!
2. Know what services you need
Know which products you are planning to demonstrate and display, and what utilities are required (and how much), make decisions on carpeting, furniture, color schemes, cleaning and security services. Services ordered on the show floor could result in 50% additional costs.
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Tips For Creating Show-Stopping Graphics

1. Make them stop and look
Graphics are used to create interest, focus attention and tell visitors about your product or service. In just three to five seconds (statistically it is 3.8 seconds), graphics should communicate who you are, what you do and how customers can benefit. Graphics are often the first impression an attendee has of an exhibitor at a trade show, so it is important to make the right statement and create a lasting impression.
2. Consider your show goals
Consider how to convey your show goals graphically. Aim to grab attention with full-blown, interesting and vibrant graphics. Make graphic images life-size for the greatest impact. Ensure your graphics can be viewed at a distance of 5- 15 feet/2-5 meters or more. 
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Creating Strong Presentations

According to trade show research, live presentations are the third most important reason people remember a trade show display, after display size and product interest. Any form of live presentation, for example, a staged product demonstration, theatrical skit, magician, game show, choreography, video, audio, robots or singers, can attract a throng of visitors to your stand. The key to success is using this powerful promotional tool as an integral part of your marketing plan to appropriately communicate your company or product message.
1. Consider your show objectives
Use your presentation to help achieve your objectives and to enhance your message or show theme. Find the most attractive benefit your product or service has to offer from the buyer’s perspective and flaunt it.  This is your chance to really shine while exhibiting at a show.
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