Now is the time to be a part of the Action!

Trade shows are prime opportunities to present your business to a large number of people in a short period of time. How can you make the most of these opportunities? The webinar series,"How to Make Tradeshows Work for You" demonstrates why tradeshows should be a key component of your marketing mix.

Each quarter in 2014 brings you a new practical "how to guide" on maximizing the power of tradeshow participation. Register for the comprehensive package of all four training or pick the one that best fits your needs today. Imagine the possibilities.

Whether you are a first time entrepreneur introducing new ideas to the marketplace, or seasoned sales and marketing professionals, the webinars will help give you the support, tools, and techniques you need to succeed. This training series is inspired by "The NOISE Behind Business: How to Make Tradeshows Work," a well-researched compilation of research, best practices, and ideas from the best and brightest in the tradeshow industry.

If you cannot attend, the next best thing to being there is owning the ultimate tradeshow marketing handbook - The Noise Behind Business: How to Make Tradeshows Work.


"The NOISE Behind Business: How to Make Tradeshows Work," is a comprehensive trade show guide. It explores topics such as the tradeshow eco-system and the relationship between buyers and sellers, branding, show selection, pre-show planning, pre-show marketing, budgeting, staffing, demonstrations, and even venture into virtual trade shows and projections into the future. It appeals to a wide audience, including:

  • The academic community because there are few quick-read holistic books written with an industry voice as opposed to that of one author.
  • Marketing departments because too often your tradeshow program needs a tune-up and ideas to take it to the next level.?
  • Tradeshow managers because they are the evangelists and need content and tools to justify and build value around their programs and careers.
  • Sales departments because their personnel will "make or break" the tradeshow program based upon their exhibit personnel performance.
  • Tradeshow suppliers because they make trade shows happen.
  • The Curious because this industry is comprised of many who by accident or serendipity found this industry or are looking for employment and haven’t considered (or discovered) the trade show industry.

The comprehensive tradeshow guide explores topics such as the trade show eco-system and the relationship between buyers and sellers, branding, show selection, pre-show planning, pre-show marketing, budgeting, staffing, demonstrations, and even venture into virtual trade shows and projections into the future.