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Meet our Founder DJ Heckes

Meet Our Founder



Founder of EXHIB-IT! Tradeshow Marketing Experts
Author of Full Brain Marketing

DJ Heckes, owner and CEO of EXHIB-IT! Tradeshow Marketing Experts and published author of full BRAIN Marketing, is truly passionate about two things: her clients and marketing.

EXHIB-IT! is a General Services Administration & Woman-owned small business located in Albuquerque, NM. DJ Heckes founded EXHIB-IT! for the purpose of providing quality products, exhibit marketing and design services to federal agencies and commercial enterprises. As a small business leader in her field, DJ is active in several chambers of commerce in New Mexico and Texas.

"Small business is about people. That’s the lifeblood of EXHIB-IT! and New Mexico," DJ Heckes said. "We live and breathe the success of every customer at EXHIB-IT! Our core business involves relating to the person and their total tradeshow needs."

DJ’s book, full BRAIN Marketing-for the small business, discusses how, if done properly, marketing can be accomplished more easily and with a far greater rate of success. The book explores and uncovers some of the ways to tie in traditional, digital and social media marketing to lead a business to success, while avoiding unnecessary mistakes, obstacles and failures. With today’s hypercompetitive business market, it is even more important than ever before to be a forward thinker and a visionary leader in marketing for one’s business.

DJ believes in giving back to show leadership and demonstrate the positive impact small businesses can have on the ever-expanding communities in New Mexico.

DJ is frequently invited to speak at conferences throughout the USA. She is also an active member of National Association of Women Business Owners, Women’s Business Council Southwest, Women in Communication, New Mexico American Marketing Association, Albuquerque Economic Development, Albuquerque Convention & Visitors Bureau, and Albuquerque Independent Business Alliance.

Awards and Recognition

  • 2010 Finalist in New Mexico Book Awards Book Competition for full BRAIN marketing in "Business" category
  • 2010 Finalist in Best Books 2010 in "Business: Marketing & Advertising" category
  • 2010 Finalist in Best Books 2010 in "Business: Entrepreneurship & Small Business" category
  • 2010 Small Business Person of the Year, Albuquerque Hispano Chamber
  • 2009-2010 Women’s Business Council - Mentor for Mentor-Mentee Program for Woman Business Owner Assigned
  • 2009 Top Performing CEO in New Mexico, NMBW
  • 2008 Enterprising Woman of the Year, Enterprising Women Magazine
  • 2007 Small Business Person of the Year, Small Business Administration
  • 2007 Women of Influence Award, New Mexico Business Weekly
  • 2007 April Recognition during Small Business Week
  • 2005 President of New Mexico American Marketing Chapter, Chapter of the Year
  • 2005 Published in Who's Who Entrepreneur
  • 2004 Strathmore's Who's Who Entrepeneur of the Year
  • 2004 Published in Who's Who Entrepeneur
  • 2003 Small Business Member of the Month, Greater Albuquerque Chamber of Commerce
  • 2001 Power Growth Rate of 20% Annually, Duke City Dozen

Board and/or Committee Participation

  • 2011 President of Albuquerque Independent Business Alliance - Keep It Querque
  • 2010 President-Elect of Independent Business Alliance - Keep It Querque
  • 2000-Present Ambassador for Greater Albuquerque Chamber of Commerce
  • 2007-2010 Professional Chapter Council, American Marketing Association
  • 2006-2009 Ambassador for Albuquerque Economic Development
  • 2004-2005 President, New Mexico American Marketing Association
  • 2003-2004 President Elect, New Mexico American Marketing Association
  • 2002-2003 VP of Programming, New Mexico American Marketing Association
  • Toastmasters International-"Gold" Level
  • 1996-Present Chair of various committees, Albuquerque Chamber of Commerce-Small Business Development
  • New Mexico Scholar Program Participant

Call 866-239-4424 to work with Albuquerque’s leading expert
in tradeshow marketing and design!