Before You Visit Your Trade Show Marketing Company

Are you new to event marketing? If you are looking to break in to this form of face to face marketing but don’t know where to begin, there are some important factors to share with your marketing company when selecting a trade show display. First, you’ll need to know your time line and your budget. Set a budget, let your trade show marketing company know up front what you intend to spend and when the project needs to be completed. Your representative will help you find a suitable exhibit that falls in your price range. You’ll also need to tell your exhibit house where, when and how often you plan to use your display. This will help them find a solution that will work for you over the long term. Consider how you will be getting it to the show. Do you want a portable display that can be transported in your trunk? Or are you looking for a full scale exhibit that will probably require freight and professional installation? You also need to consider your storage. What will you be doing with the display after the show? Remember it’s not wise to store this in extreme temperatures, so a regular storage shed or garage should not be an option for you. When you contact your trade show representatives you’ll be miles ahead of the game when you’re armed with this information. It will be easier on everyone if you can communicate your needs openly and effectively. Save time and frustration by being prepared.

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