If you’ve invested marketing dollars in a trade show display, congratulations!  Trade shows remain one of the most effective methods of developing qualified leads and marketing a company.  But don’t forget that your pop up or table top display can be used outside of a trade show setting.  Set up your display in your lobby or showroom for employee recognition or to announce special companywide events.  You can also use your exhibit for recruiting, sales meetings or for charitable campaigns and fund raising.  Any time you think “poster board”,  change your perspective to “polished”; for example, community affairs, annual meetings, seminars, sales presentations and seasonal events.  With minimal effort you can gain respect and credibility over your competition by using the resources already at your disposal.

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