DJ Heckes, owner and CEO of EXHIB-IT! Tradeshow Marketing Experts, is firmly committed to growing businesses through involvement and dedication. Enterprising Woman Magazine named DJ as one of the top twenty Woman Entrepreneurs, she is New Mexico’s 2007 SBA Small Business Person of the Year and one of the Top 25 Women in Business in New Mexico. She has won numerous state and national awards throughout her extensive marketing and has helped many businesses achieve this same level of success through her marketing and strategic development consultation.
Marketing | November 21, 2008
As a business owner and marketing professional I recognize the need to stay informed and educated about industry trends. Yesterday I had the opportunity to attend the local New Mexico American Marketing Association’s Lunch N’Learn Program with special guest Lucas Conley, author of the book titled Obsessive Branding Disorder. The event was taped by [...]
DJ Heckes | November 6, 2008
Understanding your customer’s needs in an ever changing market is critical in today’s economy. I attended Nomadic Display’s training in Washington, DC on Selling Larger Exhibits this week and I was elated to hear them stress the importance of listening to and understanding your customer’s vision, strategies, corporate branding, and marketing needs before discussing how [...]