Booth Camp Seminar “Success”!
January 14th, 2008This past Thursday, January 10th EXHIB-IT! opened our doors to over 95 people who attended our training seminar we call, “Booth Camp.” If you aren’t already aware, EXHIB-IT! partners with show managers to help them put on fantastic shows with great attendance and polished exhibitors. One of the ways we help is by holding training sessions specifically for all the exhibitors in a particular show. We find that it’s a great time for all the exhibitors to meet, get excited about the show and learn some tips on how to get the best return on their investment.
This was the largest undertaking we’ve done in our current facility and I wasn’t sure we could fit everyone comfortably. Not to mention the issue of parking! I consider myself to be well organized and always prepared for any and all events we host. But we were a bit surprised when Wednesday morning came around and we got over fifty more RSVP’s for the next day’s event! The fact of the matter is, we did not expect so many people to see the value in attending. (or to RSVP the day before the event!)
Of course, we know that going into a trade show prepared is worth twice the amount you spend to get there, so we would never turn anyone away who wants to learn. We had to make a few adjustments to accommodate all the guests. For instance, my staff parked several blocks away and shuttled to work that morning to free up parking spaces and we opened another time slot and taught the same seminar to an evening crowd. We partnered with Advanced Presentation to obtain a one hundred inch projector screen and two large tripod mounted speakers so everyone could hear clearly at the crowded seminar.
When the day was over, I was pretty tired and so was my marketing manager, who helped coordinate the event. But we have never been so pleased and so happy knowing that we were able to help over 95 people and 50 companies succeed at their upcoming show. The word is getting out about the fact that we do so much more than design and produce tradeshow graphics and hardware. We’re also absolutely committed to doing everything we can to help exhibitors be their very best and we are making plans to accommodate crows of one hundred plus for future in-house seminars.




