Adoptable Habits to Make Your Facebook-ing More Successful
by DJ Heckes on 01-Feb-2013
So, you have a Facebook page. Not only a personal page, but you have even gone to the lengths of creating a business page, branding it and making it look amazing. Now what?I am sure you have guessed that just because you have a Facebook Page does NOT mean people ...
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Using Enhanced Images to Engage Your Followers
by DJ Heckes on 31-Jan-2013
How Will Images Help You Engage Your Followers?Do you remember when you were a kid and all of your favorite books had pictures in them? Someone else read to you and you looked at the pictures. Magazines, catalogues, newspapers, and all other forms of written material were never attractive to ...
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6 Ways to Promote Your Brand, Drive Online Traffic, and Give Great Customer Service
by DJ Heckes on 29-Jan-2013
Learn six ways to promote your brand and drive online traffic through providing great Customer Service? In this article, we will show you just how to do that! Have you ever noticed that people are more likely to participate in things if they are given an incentive? Well, if you ...
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Button, Button, Who’S Got the Button? What’S New in Social Media
by DJ Heckes on 25-Jan-2013
Does it ever seem as if every time you blink, social media is completely different? Social media changes so fast and so often, it can be easy to get left in the dust! So just in case you have been out of the loop, here are some recently new things ...
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3 Quick Tips Using LinkedIn Today to Grow Social Influence
by DJ Heckes on 24-Jan-2013
Nowadays, as I am sure you have noticed, the internet is full of news sources, e-sources and so much information at the tips of your fingers that allow you to stay up to date with current events. You can visit the big news sites such as CNN.com, BBC, NBC, and ...
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11 Sources for Creating Social Media Content Strategy
by DJ Heckes on 22-Jan-2013
As a writer, as well as a dedicated user of social media, it is sometimes a challenge to keep coming up with topics that are interesting and engaging. Yes, you heard right--even I struggle as a weekly blog writer from all the research and information I read.Topics and content are ...
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13 MORE Quick Tips for Using Customer Service in Your Social Media Strategy
by DJ Heckes on 18-Jan-2013
1. Exposure.In the MarketingProfs Brands Undervalue Social Media for Customer Service post, they point out that when social CRM is done well, it provides added benefits of increased exposure for your brand and helps acquire new customers, retain existing customers, and drive brand awareness.2. Guerilla Marketing Techniques.Here are five guerilla ...
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13 Tips for Using Customer Service in Your Social Media Strategy
by DJ Heckes on 17-Jan-2013
1. Allocate Your Resources.Assign different team members in your company to be responsible for managing social networking profiles to ensure each one is covered throughout the workday. Provide coverage when staff members are not around to monitor social networking profiles. 2. Create a Center for Excellence.See the link to (www.web-strategist.com/blog/2011/04/04/program-plan-the-social-media-center-of-excellence) ...
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Medical Microsoft® Tag Technology that Save Lives and Time
by DJ Heckes on 15-Jan-2013
When QR codes (quick response codes) were invented to track automobiles during manufacturing, who would have guessed they would evolve to instantly alert medical personnel about health conditions and save lives. Since that time, Microsoft® has come out with their own Scan Tag Technology which takes scan tags to the ...
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New Technology Transcends Traditional Medical Alert Bracelets
by DJ Heckes on 11-Jan-2013
Now you can give emergency medical personnel instant access to every bit of medical history you want them to know by using a medical ID from Alert Medical Tags (AMT), headquartered in Albuquerque, New Mexico.Previously you could wear a medical ID bracelet or ID necklace to tell hospital staff or ...
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A Simple Way to Calculate Social Media Return on Investment
by DJ Heckes on 10-Jan-2013
When you hear the phrase, "social media return on investment," you may ask yourself how you could possibly measure a return on investment of using something that costs you virtually nothing. But if you think about it, although the major social media sites are free, you still have to take ...
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Design Services for Your Business
by DJ Heckes on 08-Jan-2013
A professional design service for your business marketing is something every business owner should consider when thinking about branding and marketing. When you are developing a brand and image for your company, you want to make sure you are putting forth the right messages and images to represent your company.At ...
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6 Quick Tips Using Content to Grow Your Business
by DJ Heckes on 04-Jan-2013
Do you wonder why your business needs content? Producing high quality content is a gift to your audience that is appreciated when done correctly. Try looking at your business as if it were a rocket where the content is your fuel that moves it forward.Content is the fuel that moves ...
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Enhance Your Facebook Page with these 6 Tips
by DJ Heckes on 28-Dec-2012
Using Photos to enhance your Facebook Page is a key opportunity you may be overlooking. You can buy a camera for a minimal cost everywhere these days. Using Photography, along with the rise of social media, allows everyone to shoot photos and share them with a lot of people.Using photos ...
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6 Quick Tips to Increase your Facebook Exposure and EdgeRank
by DJ Heckes on 27-Dec-2012
If you are wondering how you can have 550 friends in Facebook but only have 15-20 show up in your news feed, here is your answer. It is not that those other friends have stopped using Facebook. Chances are they are all still there. It is just they are not ...
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More Social Media Updates!
by DJ Heckes on 20-Dec-2012
Just when you think you are catching up with all the new Facebook changes, here are some more for you.1. New Commenting Platform.Did you know that Facebook rolled out and overhauled their comment system by allowing you to add comments to any web page by using its platform? Facebook allows ...
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Check out these 5 New Twitter Tools
by DJ Heckes on 18-Dec-2012
If you are using Twitter and really want to enhance your Twitter experience, check out these five tools below. Twitter is pumping up the volume for real-time news source information and is no longer considered a procrastination tool.These tools will come in handy for your preparing your strategic social media ...
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5 Ways to Build Influential Connections Using LinkedIn Groups
by DJ Heckes on 04-Dec-2012
To build influential relationships online, you have to find places where you can consistently add value and have engaging conversations with your target demographic audience.LinkedIn Groups is a great way to do just that, but you must use the right strategy to be successful. LinkedIn allows you to join up ...
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How to Use Social Media to Enhance Customer Relations
by DJ Heckes on 13-Dec-2012
I recently watched a video of how Jennifer Love, Senior Vice President of Communications at H&R Block, uses Social Media to engage their customers and relationship build with consumers. They research where their consumers like to go such as Facebook, LinkedIn, Twitter, and Blog writing and want to touch their ...
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Grow Your Business With 5 Social Data Tips
by DJ Heckes on 11-Dec-2012
Social media enables you to match data created by social interactions with individual€s preferences and general interests. This gives marketers profiles with great insights on how to tailor future offers and products to their customer base. 1. Listening DataThe first rule of every social media plan is to listen. Monitoring ...
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How to Reach Your Audience When Consumers are Revolting Against Traditional Marketing
by DJ Heckes on 07-Dec-2012
We could all learn from the 2008 Democratic presidential campaign there President Barack Obama faced Hilary Clinton and knew he could not compete with Hillary Clinton financially. Instead of the traditional telemarketing and direct mail campaigns or TV and radio advertising, he made new rules. President Obama had a team ...
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What You Need to Know: 8 New Facebook Page Changes
by DJ Heckes on 06-Dec-2012
On Feb 10, Facebook updated the layout of Facebook Pages. These changes make them more in line with the redesigned personal profiles and to provide a more consistent user experience. As with any new major change in social media, the new Facebook features were accompanied by complaints, but mostly well ...
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Improve YOUR Public Relations Efforts to Create More Buzz
by DJ Heckes on 04-Dec-2012
Writing press releases can offer you the most influential publicity at affordable costs more than any other way of promotion. It is significant in this hyper-competitive environment we all live and work in and can be a vigorous advertising means for any business. The success behind effective PR is the ...
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8 Must Do Metrics for Social Media
by DJ Heckes on 30-Nov-2012
1. Conversion RatesEveryone talks about wanting to measure the volume of leads generated for bottom line ROI of social media efforts, but don't forget to consider the value of the conversion rate! While you may not be seeing the volume yet, the propensity to convert may be looking you right ...
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5 Common SEO Mistakes to Avoid
by DJ Heckes on 16-Nov-2012
1. Use Internal Jargon on your Website Rather Than Reader Audience Language.Many examples exist with companies that target terms such as notebook computerwhen the world is looking for laptop computer, or senior living facility when the world is looking for nursing home. Don't fall prey to this common mistake. ...
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5 Tips for Managing YOUR Online Reputation
by DJ Heckes on 15-Nov-2012
Companies want to manage their online reputation with all the new social media things going on. You can instantly monitor what people are saying about you, when they are saying it and where they are saying it within minutes on a daily basis. There are Google alerts, Twitter alerts and ...
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8 More Quick Tips for Engaging Your Facebook Page Part 2 by DJ Heckes
by DJ Heckes on 13-Nov-2012
Last blog post I covered the first 8 Quick Tips for Engaging your Facebook Page and this week I am covering 8 more!Still looking for fresh ideas to enhance your Facebook efforts? There are times when having a ready list of Facebook ideas will come in handy. In this post ...
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10 Final Quick Tips for Engaging Your Facebook Page Part 3
by DJ Heckes on 01-Nov-2012
Last blog post I covered the 8 More Quick Tips for Engaging your Facebook Page and this week I am covering the final 10 Quick Tips for Engaging your Facebook Page!Are you still looking for fresh ideas to enhance your Facebook efforts? There are times when having many quick tip ...
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3 FREE Social Media Monitoring Tools That Are a Must Have!
by DJ Heckes on 30-Oct-2012
We all live in a world where the entire globe can have access to your name, photo, IP address and all of your public information with a simple search.Social Media is taking this one step further. Not only are we able to find your past exploits online but we can ...
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8 Quick Tips for Engaging Your Facebook Page
by DJ Heckes on 26-Oct-2012
We are all looking for fresh ideas to enhance our Facebook efforts. Do you ever find yourself sitting in front of your computer staring at your Facebook page while wondering what to post next? This can be a real problem if you have made Facebook updates an integral part of ...
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Challenges in Social Media Space
by DJ Heckes on 25-Oct-2012
As stated earlier, one of the biggest challenges in the social media space is having a complete understanding that social media and social networking are two completely different things. While social networking has been around forever, social media is fairly new. We all do some sort of social networking with ...
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6 Tips for Optimizing a Blog for Search Engines
by DJ Heckes on 23-Oct-2012
Do you want to get your blog highly ranked on Google? Do you write blogs for the fun of it or for the fun of it and with the hope to build more business? Writing blogs is the easy part, but once you have the blog posted and you are up ...
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The Powerful Match: Content Marketing and Social Media
by DJ Heckes on 19-Oct-2012
If you are tuned in to social media, then you are smarter than most people looking to market online.But, you don't have to be an Albert Einstein to learn how to effectively create marketing content in the social media space. It is all about developing a systematic and simple way ...
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Enhance Your Twitter Marketing Efforts With 3 Effective Tools
by DJ Heckes on 18-Oct-2012
While Twitter may be a powerful marketing tool in itself, you can get lost on the noise.Have you considered taking the next step and use the power of twitter to enhance your marketing efforts? Most people refer to Twitter as getting to know people, building lists and using followers to do ...
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5 Most Common SEO Mistakes to Avoid
by DJ Heckes on 16-Oct-2012
Below are the 5 Most Common SEO Mistakes to Avoid that Companies make with searches:Mistake 1Use Internal Jargon on your Website Rather Than Language Used by Your Reader Audience.Many examples exist with companies that target terms such as notebook computer when the world is looking for laptop computer, or senior ...
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Boost Your Facebook Page With Apps
by DJ Heckes on 12-Oct-2012
Ever considering enhancing your Face book page? Have you seen some of the apps you can add to your Face book page? It can be overwhelming at times to know which ones are great and how to add them to your page! Doing this can create more functionality and engagement ...
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Establishing Expertise for Businesses in Social Media
by DJ Heckes on 11-Oct-2012
The term "Social Media" can mean different things to different people. To some it refers only to social media sites such as LinkedIn, Facebook, Twitter and Digg. Really, social media refers to anything that allows social interaction online including not only sites like LinkedIn, Facebook, Twitter, but also article comments, ...
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Optimize Your LinkedIn Profile for SEO
by DJ Heckes on 09-Oct-2012
Like most companies in the SEO (search engine optimization) community, I'm always looking for ways to improve content for my own company. Whether its a website, article, blog or a press release, there is always a way to make it rank better. Recently I began optimizing profiles on LinkedIn, the ...
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Make Guest Blogging a Part of Your Online Marketing Strategy
by DJ Heckes on 05-Oct-2012
When you give away something for free, you often get a lot in return from fans or customers. One of the benefits of becoming a business guest blogger is that it establishes trust and thought-leadership. For example, even though EXHIB-IT! Tradeshow Marketing Experts is a trade show exhibit business, we ...
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22 Blog Plugins You Should Consider
by DJ Heckes on 04-Oct-2012
It is so easy to set up a Blog on any of the multitude of blogging platforms. While there are many blog platforms, WordPress.org is one of the most popular. To make your blog work for you, it is a good idea to install some key plugins. This is pretty ...
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6 Quick and Easy Blogging Tips
by DJ Heckes on 02-Oct-2012
1. Create an Editorial Calendar There are just two steps needed for creating an editorial calendar. First-assign Blogging to time slots that are best for your creative juices to flow. This is the time you usually feel inspired and productive. For me, I do this on Saturday mornings. Focus on building ...
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The Top 6 Twitter Tools
by DJ Heckes on 28-Sep-2012
What do you think is more valuable - the quantity of your Twitter followers or the depth of the relationships with your Twitter followers? The Answer: BOTH! Establishing hundreds of thousands of followers would be nice, BUT we also know that the depth of the relationships you maintain with your Twitter ...
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7 Tips for Facebook Users from Top Social Media Experts
by DJ Heckes on 27-Sep-2012
While doing some research over the weekend on social media to prepare for one of my presentations, I came across a very informational site called www.socialmediaexaminer.com. They have many great social media articles that I often review and share with my audience. I would definitely check this site out if ...
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6 Great Tips for LinkedIn Users
by DJ Heckes on 25-Sep-2012
1. Boost your SEO There are three areas to add web site links to your LinkedIn profile. Instead of displaying My Blog and My Website click on Edit link and click on other. Type in a keyword phrase that describes how people can search to find your business. Example: See what ...
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6 Strategies for Developing Your Social Media Tactical Plan
by DJ Heckes on 21-Sep-2012
People are chatting online about YOUR brand in social media channels and you should have a strategy to engage in these conversations. Ignoring the conversations or delving in without a plan is a missed opportunity. You should engage in conversations and add value in conversations. I would also ...
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Introducing Social Media Advances
by DJ Heckes on 20-Sep-2012
I want to share with you some new ways to use social media other than the traditional LinkedIn, Facebook and Twitter. Have you ever heard of Flipboard? This is a hot new way to consume social media news from your Facebook and Twitter connections. Flipboard Enhances Social Media as we Now ...
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Why Participate In Social Interactive Media?
by DJ Heckes on 18-Sep-2012
Stay in touch. If you are like me, and own and run a fast-paced business, you have lost touch with people over the years. You can look them up on popular social media sites and find them. If your network is profiled and linked, you will never lose them again. Be ...
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Using Social Media to Draw Traffic
by DJ Heckes on 14-Sep-2012
What does the word social have to do with media? First of all, social media is not the same as traditional media. The term media refers to various means of communication traditionally associated with newspapers, magazines, and television or radio broadcasts. Social media sites have become the platform to combine ...
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Leadership Positioning - Who Are You?
by DJ Heckes on 13-Sep-2012
Leadership positioning, also known as prestige identification, is used if your products are the best, most respected, or if you are the proven sales leader.Before your customers can get to know you, it's important to first know yourself and your company's vision and mission in the marketplace. In today's highly ...
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Customer Service - Inside Reality vs. Outside Perception
by DJ Heckes on 11-Sep-2012
I was out running errands the other day and went into a small locally owned children's resell shop, where I proceeded to be ignored by three sales associates. I then returned a pair of shoes that my son refused to put on at a national chain and the clerk treated ...
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Five Steps to Determine Market Segments
by DJ Heckes on 07-Sep-2012
1. Determine the dominant gratification mode and purchase preference of the selected target market segments To do this, look at the psychographic characteristics (the perception and behavior modes) of each customer segment. Then take a look at the interpersonal, objective, and introverted modes of what the purchase preferences were regarding ...
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Competitive Intelligence Strategies
by DJ Heckes on 06-Sep-2012
Competitive intelligence also has to do with determining what your business rivals will do before they do it. Strategically, it is the power to gain foreknowledge of your competitor's plans and to plan your business strategy to countervail their plans. As you might expect, this will involve many methods at ...
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Competitive Intelligence and Analysis
by DJ Heckes on 04-Sep-2012
Using CIA marketing strategies in your business is like using counterintelligence information to determine your next move, similar to the game of chess discussed earlier. Acquiring the information you need may feel like being a secret agent. You must learn what you can about the competition without wasting your time ...
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Understanding your Customers- THE WHERE
by DJ Heckes on 31-Aug-2012
There are 3 rules of real estate...location, location, location. Location plays a determining role in land value and also in business success. It can also influence the purchase patterns of your clients. Whatever location is chosen for a company, make an effort to become familiar with the habits, likes and dislikes ...
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Understanding Your Customers -THE WHEN
by DJ Heckes on 30-Aug-2012
Many buying decisions are postponed because there is not emotional motivation for the product or service being offered. Timing is so critical for the standard 3%-5% buying cycle timeline for your customer. This is the time cycle percentage when customers are most likely ready to buy. The other 95%-97% they ...
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Understanding Your Customers- THE WHAT
by DJ Heckes on 28-Aug-2012
A comprehensive system for understanding your customer's can be derived from Rudyard Kipling poem, "I Keep Six Honest Serving Men..." and their names are What and Why and When and How and Where and Who. What a customer needs and wants from you is essential to understanding how to earn ...
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Knowing your Target Customer-And How They Know You
by DJ Heckes on 24-Aug-2012
How do you know who your target customers are and how well do you really know them? Do they browse and buy on impulse or buy only what they need and want? Does the customer shop alone or with coworkers, friends and family (who might influence their purchases)? Are they ...
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Essential Elements for Researching & Writing a Business Plan
by DJ Heckes on 23-Aug-2012
When researching and writing a business plan, the focus of the Market Analysis section is critical and a thorough examination of your target market needs to take place first. Target market are those people that you intend to sell your products or services to.The first step is to define your ...
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Whether or Not to Enter Into the More-for-Your-Money Race
by DJ Heckes on 21-Aug-2012
Often, a natural response to cutbacks by your customers is to drop your prices, advertise more for less, and give great deals. Companies across the board are dialing up the more-for-your-money messaging in an effort to entice cash-strapped customers into opening their wallets. Price cuts and promotions are creating a ...
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The Do's and Don'ts of a Flat or Stalled Economy Marketing
by DJ Heckes on 17-Aug-2012
It may have been the onslaught of the 2008 presidential election and of negative, spiteful political attack ads running that got companies thinking about using this approach to spur their sales stemming back from 2008 forward. As reported in the Wall Street Journal, "As the economy gets ugly, marketers are ...
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Whether or Not to Increase Your Marketing Spending
by DJ Heckes on 16-Aug-2012
As business owners, if we had a dollar for every time we've heard someone tell us that his or her best piece of advice (for thriving in a recession or stalled economy) is to raise the marketing budget, and spend more, then we would not have to pop an antacid ...
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Marketing Cutbacks Affecting Consumers and Businesses
by DJ Heckes on 14-Aug-2012
Marketing has taken a hit on both sides with cutbacks by their companies and their customers. For example, on the business side, a great example would be Estee Lauder reflected in 2009 what's happening at companies across the country. William Lauder, CEO, told Business Week last year that he prepares ...
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Wallow in Despair or Utilize Great Leadership Qualities.
by DJ Heckes on 10-Aug-2012
1. Be Resourceful and Get Creative - leader management teams and employees should tap into vast creativity for innovation, problem solving, decision making, product and/or service development, product and/or service design, financial ingenuity and both short and long term planning. In today's environment, using the ideals, guidelines, lessons and understanding ...
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Guidelines for Today's Business Leader
by DJ Heckes on 09-Aug-2012
Guidelines for Today's Business Leader Smarten Up Your Business Cash is king in business. Small business owners or upper level managers should strive to obtain good cash flow. A business with a good cash flow can survive in the midst of a bad or flat economy. To improve cash flow, ...
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Become a Strategic Thinker
by DJ Heckes on 07-Aug-2012
Become A Strategic Thinker.The strategic thinking business owners and marketers think, plan, and act strategically. Inexperienced business owners and marketers make the mistake of focusing only on stopping things; therefore becoming reactive to situations versus becoming proactive. Their only action is reaction. They maintain the status quo and actually lose ...
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Leadership Budgeting for Profit
by DJ Heckes on 03-Aug-2012
This may seem like a strange question, but most of us only look to the expenses for budgeting without even considering profit. Why is that? Isn't making a profit the reason you are in business? If it's not, you are either a non-profit (although non-profits still need to make money) ...
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Build a Brand with Social Media
by DJ Heckes on 02-Aug-2012
Using social media allows a company an opportunity to build a brand. It is a great way to use internet marketing to the next level. When I committed to blog consistently, it was an eye opener for me. I see Facebook, Twitter and LinkedIn social media sites as extensions of ...
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The Power of Social Media
by DJ Heckes on 01-Aug-2012
To understand the force of social media, you must grasp the power of passed links. Links coming in from Twitter and Facebook (and to a lesser degree some other social services) are growing five to ten times the rate Google's incoming traffic is growing. At this rate, social media sites ...
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Developing a Confidence to Write Online Content
by DJ Heckes on 31-Jul-2012
How do you get people who are afraid to write to find their voice? Blogging is not always the right tool for everyone. It is okay not to Blog. If you are afraid to write, then don't Blog. If you start writing Blogs, set clear boundaries for what you want ...
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What is a Blog and Why Should Businesses Blog?
by DJ Heckes on 30-Jul-2012
Blogs or web logs are an online journal-like content, organized in reverse chronological order and should be entertaining and informative.Blogs and other social medias can create the following for you:(1) Online Democracy. This is the human factor that reads blogs, searches online for information, sends and receives emails, sends and ...
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The Do's of Facebook
by DJ Heckes on 27-Jul-2012
While Facebook is fun and easy to stay connected with friends, family and business associates, it can be a bit confusing at first. See below for some guidelines to help make the most of your Facebook experience and getting started.Facebook Dos:Do use Facebook to stay in touch with friends and ...
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The Do's and Don'ts of Twitter
by DJ Heckes on 26-Jul-2012
The Do's and Don'ts of Twitter With Twitter being a communication platform that helps businesses stay connected to their existing customers and build new ones online, we should become familiar with the ethics of using Twitter. As a business you can quickly share information with people interested in your company....
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Top 10 LinkedIn Don'ts
by DJ Heckes on 25-Jul-2012
Don't use Linkedin like you would use Facebook. These are two different platforms -one for professional networking and other to stay connected with friends and families.Don't Lie in your Profile. The biography section of social networks vary. On Facebook, the service provides fields for a variety of interests, both professional ...
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Integrating Traditional, Digital & Social Media Marketing
by DJ Heckes on 24-Jul-2012
Millions of consumers converse on a daily basis in online communities, discussion forums, blogs and social networks. They turn to the Internet to share opinions, advice, grievances and recommendations. Are you listening, connecting and responding in a way that protects and promotes your brand? Find out how consumers feel about ...
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Corrective Business Management: A Tactic for Survival
by DJ Heckes on 23-Jul-2012
Before you start cutting people, programs or restructuring to adapt to a changing market, consider the following.StrategyReview your business's strategy. Does it make sense? Can it be executed? Is it too "pie in the sky?" How does it address your markets and your business's core strengths? A clear strategic plan ...
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How to Thrive in a Flat or Changing Economy.
by DJ Heckes on 20-Jul-2012
After listening to the media talk about economic outlooks and the volatile stock market, business survival has become a major concern for many business owners over the past two years. Companies should be focused on strategies that can allow opportunity for growth even though the economy may appear flat or ...
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What is Social Media and Why Participate?
by DJ Heckes on 20-Jul-2012
Social Media is a marketing tool designed to establish presence and relationship with your prospects in a timely and consistent manner. What does the word social have to do with media? To me, social media is NOT media. The term media is a channel word for referring to various means ...
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8 Must Do Metrics for Social Media
by DJ Heckes on 12-Nov-2012
1. Conversion Rates Everyone talks about wanting to measure the volume of leads generated for bottom line ROI of social media efforts, but don't forget to consider the value of the conversion rate! While you may not be seeing the volume yet, the propensity to convert may be looking you right ...
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Challenges in Social Media Space
by DJ Heckes on 19-Jul-2012
One of the biggest challenges in the social media space is having a complete understanding that social media and social networking are two completely different things. While social networking has been around forever, social media is fairly new. We all do some sort of social networking with our friends, colleagues...
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