Tradeshow News Blog      |       Marketing Articles

Trade show displays have changed over the years and have evolved to fit the current trends to incorporate technology.  Some experts believe you can trace trade shows back to medieval European fairs. In the United States we attribute the 1853-54 New York World’s Fair as the first real face-to-face trade show event.

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When looking at trade show displays, it may be tempting to purchase a used trade show display.  Entire websites are devoted to selling used trade show displays and you can easily find them on auction sites and even occasionally at garage sales.    Read Entire Blog Here

Buying promotional items can be overwhelming with all the choices.  Here are some tips that will make calling for pricing go a little smoother.    Read Entire Blog Here

Outdoor banner flags can be used for a variety of events or just outside your place of business to attract attention.  I can’t tell you how many times people have walked into our showroom and said “I saw your banners and wanted to see what you do” or “I saw your banners and wanted to get some pricing.”      Read Entire Blog Here

Most companies have been affected by the economy in some way, Americans are working hard and we are pulling through, as we have done in the past.  It is encouraging to see small businesses working hard and thriving during this time.  How has this affected the trade show industry and should you still exhibit?  What are ways to still have a presence at a trade show and save some money without sacrificing your branding?    Read Entire Blog Here

There is a continued demand for value in today’s exhibiting environment. Major purchases now pass through four to five key decision makers, not just one decision maker as in the past. This means the salesperson at the exhibit booth space has more people to educate. Exhibitors are demanding metrics and want to measure performance if they are spending valuable trade show dollars to exhibit.
Many companies are asking what are fixed and what are variable expenses for the exhibitor?     Read Entire Blog Here

We are often asked how to keep control of trade show exhibit costs without diluting a company’s exhibit image impact.  Listed below are 8 suggestions to help keep trade show display costs in line.

1. Plan Well in Advance.  
This is where we see many companies spend extra money.  Strategically aligning your needs with costs necessitates a well thought out plan. Doing this will eliminate unnecessary rush charges from not scheduling sufficient lead time for the trade show display’s graphic design and production timeline requirements.    Read Entire Blog Here

This step is second of the most critical steps you can do for your overall trade show strategy. Selecting the right trade show to attend can make a big difference to your success level, in addition to qualifying leads and sales versus spending money, time and energy with no return on your investment.

1. Proper planning
Proper planning is the most important cost-cutting tip. Planning ahead saves on expensive last minute charges. Establish a list of key dates and activities. Push due dates back a month so that you always meet your deadlines.   Be sure to ask about our Budget Checklist to help you save time and money on planning for your show.    Read Entire Blog Here