Tradeshow News Blog      |       Marketing Articles

Trade show displays have changed over the years and have evolved to fit the current trends to incorporate technology.  Some experts believe you can trace trade shows back to medieval European fairs. In the United States we attribute the 1853-54 New York World’s Fair as the first real face-to-face trade show event.

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Leads… we all want them! We strategize over how to get them and spend endless hours on a trade show floor hoping for just a few well qualified leads.  The world of technology is changing; you can do anything from your iphone these days, including capturing lead information at a trade show.  The days of writing notes on a business card or scanning a name badge are gone.  Also gone are the days when you can’t get adequate information about a lead because you are at a dinner or on a bus.  

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In doing some tradeshow research this past weekend, I came across The Center for Exhibition Industry Research’s Annual CEIR Index information that showed an unprecedented decline that is four times greater than any other decrease in our recorded history of tradeshows.    Read Entire Blog Here

Buying promotional items can be overwhelming with all the choices.  Here are some tips that will make calling for pricing go a little smoother.    Read Entire Blog Here

Some companies, perhaps yours, are scared off of investing in a trade show booth because of the cost.  There are many options you have when it comes to purchasing or using a trade show display but here is why you want one:    Read Entire Blog Here

Most companies have been affected by the economy in some way, Americans are working hard and we are pulling through, as we have done in the past.  It is encouraging to see small businesses working hard and thriving during this time.  How has this affected the trade show industry and should you still exhibit?  What are ways to still have a presence at a trade show and save some money without sacrificing your branding?    Read Entire Blog Here

Step 5 – Create a Short List of Shows That Meet Your Expectations
Here’s where the rubber meets the road. Analyze all the information collected in the first four steps and make decisions as to whether exhibiting at each show on this list is justified. Create a spreadsheet for comparison data. In making these critical decisions, the analysis should be based on the following:    Read Entire Blog Here

Step 4 – Analyze the Master List

While taking participation in any related trade show, companies should think about the impact of a trade show on their business. They should analyze the benefits of trade show participation and their total investment. Cost – Benefit Analysis is a major factor, which should be considered before planning for any trade show.
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