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We once had a storage client send us their display straight from a show they just finished to go back into storage without needing an exhibit check.  Six months later, they asked us to pull their exhibit, set it up for refurbishment work and new graphics to be printed for their next show. As we began to unpack and set up their custom display, we found a fishbowl full of leads from their last show! 80% of companies do not follow up with leads acquired at a trade show.      Read Entire Blog Here

Leads… we all want them! We strategize over how to get them and spend endless hours on a trade show floor hoping for just a few well qualified leads.  The world of technology is changing; you can do anything from your iphone these days, including capturing lead information at a trade show.  The days of writing notes on a business card or scanning a name badge are gone.  Also gone are the days when you can’t get adequate information about a lead because you are at a dinner or on a bus.  

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There are lots of ways to improve your company’s team performance at trade shows from snazzy new exhibit displays to intensive training or even rewards and incentive programs for top producers. It's difficult to even count the numerous ways, but many of these trade show improvement methods come with hefty price tags.    Read Entire Blog Here

Step 2 – Seek Feedback From Current and Prospective Customers

The next step is to find out which shows the ideal buyers attend, what value they place on those shows and, most importantly, their true interest in your category of products and/or services. Once the prospective customers have been identified, find an independent list of prospects that fit that profile.     Read Entire Blog Here

Are you not seeing anything really converting into new customers even though you are gathering a loyal audience through Facebook Fans, Twitter followers, and an ever increasing stream of website and blog visits.  This is a comment I hear often within the business communities.

What more can be done since you already blog, engage in social media and regularly create new content for your audience?

A common challenge for many businesses is knowing how to push inbound leads further down the sales funnel as they attempt to work out how to improve their return on investment (ROI) from online marketing channels    Read Entire Blog Here