Tradeshow News Blog      |       Marketing Articles

If your budget does not allow you to purchase a new exhibit, renting an exhibit may be a smart choice both financially and logistically. Our industry rule of thumb is that renting an exhibit makes sense when exhibiting just once or twice, since a one-time exhibit rental generally costs approximately one-third of an equivalent new exhibit purchase. Renting a display lets you void the costs and headaches of long-term storage, redesigning the display for multiple shows and refurbishment for ownership of your display. What’s more is that rental exhibits provide flexibility and functionality to suit a wide range of exhibiting needs.    Read Entire Blog Here

We once had a storage client send us their display straight from a show they just finished to go back into storage without needing an exhibit check.  Six months later, they asked us to pull their exhibit, set it up for refurbishment work and new graphics to be printed for their next show. As we began to unpack and set up their custom display, we found a fishbowl full of leads from their last show! 80% of companies do not follow up with leads acquired at a trade show.      Read Entire Blog Here

I’m sure you’ve heard the statistic that you have 3.8 seconds to grab the attention of a show attendee when they are walking the show floor.  Add to that the amazing statistic that attendees absorb less than 10% of the information coming at them on the show floor. Suddenly the task of gathering leads at a trade show can seem rather daunting.  Before you throw down your pencil and start picking up the phone to cold call, take a look at how we break down the zones in your trade show booth.    Read Entire Blog Here

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Trade show displays have changed over the years and have evolved to fit the current trends to incorporate technology.  Some experts believe you can trace trade shows back to medieval European fairs. In the United States we attribute the 1853-54 New York World’s Fair as the first real face-to-face trade show event.

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Trade Show Exhibitors Association, also known as TSEA, held an inaugural Red Diamond Congress event on April 25-27, 2010.  The Congress was comprised of leading exhibit marketers, builders, agencies, show producers and various other trade show industry suppliers to discuss the exhibition industry and how to make changes that benefit both the exhibitor and the exhibit industry.  Professionals from all branches of the exhibit industry met to openly discuss the largest issues the industry is facing in today’s market.  Get ready because change is coming and it’s going to be good!    Read Entire Blog Here

Leads… we all want them! We strategize over how to get them and spend endless hours on a trade show floor hoping for just a few well qualified leads.  The world of technology is changing; you can do anything from your iphone these days, including capturing lead information at a trade show.  The days of writing notes on a business card or scanning a name badge are gone.  Also gone are the days when you can’t get adequate information about a lead because you are at a dinner or on a bus.  

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In doing some tradeshow research this past weekend, I came across The Center for Exhibition Industry Research’s Annual CEIR Index information that showed an unprecedented decline that is four times greater than any other decrease in our recorded history of tradeshows.    Read Entire Blog Here